Written by: Mike Stuart and Katie Van Sloun
Welcome to Real Estate Espresso – the go-to podcast for the latest questions, topics, and news in Real Estate Technology. We’re here to help enhance your success in the real estate industry. In this episode and article, we’ll introduce ourselves and give you a taste of what Real Estate Espresso is all about.
Meet the Hosts: Mike Stuart and Katie Van Sloun
Let’s start by introducing ourselves. I’m Mike Stuart, the CEO of Lead City. With a background in executive leadership and real estate, I bring a wealth of experience to the table. Throughout my career, I’ve been successful in starting and growing businesses, making me well-equipped to navigate the complexities of the real estate industry.
I’m Katie Van Sloun, but you can call me Kat. As the marketing manager at Lead City, I’ve been working closely with Mike for about 3 years. I was drawn to the exciting opportunity Lead City presented in the real estate industry. My expertise spans various areas of marketing, including brand design, website creation, SEO strategy, product development, lead generation, sales process development, graphic design, and social media.
The Birth of Real Estate Espresso
So, how did Real Estate Espresso come about? Well, Mike and I are both avid coffee enthusiasts, and every morning at 9 am, we have a stand-up meeting. However, one of us is usually running late because we’re waiting for our coffee to finish brewing. During these calls, we discuss our work and the latest happenings in the real estate industry.
Simplifying the Real Estate Industry
Kat is passionate about helping people by providing valuable information. She recognizes that the real estate industry is filled with noise and information overload, making it a stressful environment for brokers and agents. Kat’s goal is to bring truth and freedom into the lives of real estate professionals by simplifying their schedules and providing them with reliable insights.
With her perspective as a Gen Zer, Kat can offer a unique viewpoint that resonates with the up-and-coming generation of real estate agents and future homebuyers. As a professional marketer, she is always ahead of the curve when it comes to trends and algorithms, allowing her to bring fresh ideas on lead generation and other aspects of real estate.
The Driving Force Behind Lead City
To understand the driving force behind Lead City and Mike’s decision to join, we need to go back to the source of it all – frustration. Aaron, the founder of Lead City, shares that he couldn’t make progress with his own brokerage until he broke free from the daily grind. This frustration led him to create Lead City, and Mike’s expertise and passion aligned perfectly with the company’s mission.
Empowering Brokers and Agents
At Lead City, our mission is to provide an all-in-one platform that simplifies the lives of brokers and real estate agents. We believe that by equipping them with an easy-to-use comprehensive platform, we can save them valuable time and money. Our goal is to empower real estate professionals, giving them complete control of their brokerage instead of being controlled by it. We aim to revolutionize the intense grind of the real estate industry, enabling brokers and agents to find both success and happiness.
Introducing Real Estate Espresso
What you can expect from Real Estate Espresso? Each episode will tackle a specific question or topic relevant to real estate brokers. We’ll also share real-life case studies to illustrate the concepts we discuss. Our episodes are designed to be informative yet concise, lasting around 10-15 minutes – the perfect length for you to enjoy a few sips of coffee while expanding your knowledge.
Here’s a breakdown of what you can expect from Real Estate Espresso:
- Answering Broker Questions: We’ll address common questions and concerns that real estate brokers may have, providing practical insights and solutions.
- Real-Life Case Studies: We’ll share real-life situations and case studies to illustrate how our strategies and tools can be applied in practice.
- Key Takeaways: Each episode will highlight a few key points that you can immediately implement in your own real estate business.
- Convenient Duration: Our episodes will be around 10-15 minutes long, allowing you to consume the content while enjoying your morning coffee or during a quick break.
Unveiling the All-in-One System
One of the challenges we face is effectively communicating what an all-in-one system is. People often have preconceived notions about what it entails, but when they see it in action, they have an “Aha!” moment. Real Estate Espresso serves as a platform to drive home our mission and showcase the tools and resources available through Lead City. Whether you’re already a user of Lead City or just curious about how it can simplify your real estate journey, Real Estate Espresso is here to help!
Real Estate Espresso is your source for valuable insights and discussions in the world of real estate technology. We committ to simplifying processes and offering innovative, user-friendly solutions to enhance your success in the industry. So grab your cup of coffee, tune in to Real Estate Espresso, and let us help you navigate the ever-evolving landscape of real estate technology. Cheers to your success!